mEET THE TEAM
About True Profit Spas
At True Profit Spas, we help spa and med spa owners bring calm, structure, and profit to their business.
We blend spa-industry expertise, Profit First accounting, and heart-led leadership so your spa can grow with clear numbers, steady cash flow, and zero burnout.
ABOUT US
Meet Our Professionals
Experts who bridge wellness
and business clarity.
MEET THE FOUNDER & CEO
Hey, I'm Cari Loveland
Founder of True Profit Spas, Cari combines her background in nursing with her passion for business to help wellness and med spa owners achieve clarity, control, and sustainable profit. With over a decade of experience and a Profit First certification, she leads with both strategy and heart—guiding entrepreneurs toward financial freedom and fulfillment.
Profit First Certified Expert helping spas build lasting financial clarity and control.
Rooted in Care blending compassion from her nursing background with sharp business strategy.
Purpose-Driven Leadership guiding entrepreneurs toward profit, freedom, and fulfillment.
Fun Fact:
" Dyslexia didn’t stop me—after a tough ACT, I graduated magna cum laude and became UVU’s first nursing student recognized with Honors. "
MEET THE PROFIT ADVISOR
Hi, I'm Erika
Erika combines her background in cosmetology with her passion for the beauty and wellness industry to help spa owners create structure, clarity, and confidence in their business.
With years of hands-on experience and a client-first mindset, she bridges the gap between daily operations and long-term growth — guiding owners to build smoother systems and sustainable success.
Relationship-Focused Advisor helping spa owners feel supported and confident.
Operational Insight turning daily challenges into clear, simple solutions.
Calm, Strategic Presence bringing structure and clarity with a personal touch.
Fun Fact:
" I’m passionate about sports and love spending time outdoors "
mEET THE TEAM
About True Profit Spas
At True Profit Spas, we believe that wellness and business success are deeply connected.
Our mission is to help spa and med spa owners achieve clarity, structure, and sustainable profit,
so their businesses can feel as good on the inside as they look on the outside.
Through strategy, systems, and heart-led leadership, we guide our clients to build businesses that thrive without burnout — where calm operations and confident growth go hand in hand.
mEET THE TEAM
About True Profit Spas
At True Profit Spas, we help spa and med spa owners bring calm, structure, and profit to their business.
We blend spa-industry expertise, Profit First accounting, and heart-led leadership so your spa can grow with clear numbers, steady cash flow, and zero burnout.
Meet Our Professionals
Experts who bridge wellness and business clarity.
FOUNDER & CEO
Meet Cari Loveland
Cari brings heart, strategy, and real-world leadership to help spa owners feel confident and in control of their finances.
After a decade in nursing, she combined her compassion for people with a strong business mindset to create a company that empowers others to turn purpose into profit.
With experience and a Profit First certification, Cari helps wellness and med spa owners achieve clarity, control, and lasting financial freedom.
Her leadership is grounded in resilience and authenticity — turning challenges into opportunities and inspiring others to build profitable, sustainable businesses they can be proud of.
Profit First Certified Expert helping spas build lasting financial clarity and control.
Rooted in Care blending compassion from her nursing background with sharp business strategy.
Purpose-Driven Leadership guiding entrepreneurs toward profit, freedom, and fulfillment.
Fun Fact:
" Dyslexia didn’t stop me—after a tough ACT, I graduated magna cum laude and became UVU’s first nursing student recognized with Honors. "
PARTNER ADVISOR
Meet Erika
Erika has a deep love for the beauty and wellness industry. With a background in cosmetology, she combines her industry knowledge and client-centered perspective to help spa owners streamline operations and reach their financial goals.
With years of hands-on experience and a focus on clarity and care, Erika bridges the gap between daily operations and long-term success — helping business owners build smoother systems and sustainable growth.
Her approach is calm, collaborative, and grounded in understanding what makes each spa unique — ensuring that every client feels supported, confident, and in control.
Relationship-Focused Advisor helping spa owners feel supported and confident.
Operational Insight turning daily challenges into clear, simple solutions.
Calm, Strategic Presence bringing structure and clarity with a personal touch.
Fun Fact:
" I’m passionate about sports and love spending time outdoors "
Fun Fact:
" I’m passionate about sports and love spending time outdoors "
Let’s keep in touch
beyond the numbers.
Let’s keep in touch beyond the numbers.
Follow us on Instagram for insights, behind-the-scenes moments, and practical tips for spa owners.
Join our WhatsApp community for closer support, updates, and real conversations about money and growth.
Tap the icons below to connect with us on Instagram or join the WhatsApp community.
Our Philosophy
At True Profit Spas, every plan starts with empathy and ends with clarity. We help you understand your numbers and systems so your spa can support your life, not drain it. Because wellness isn’t just what you offer.
It’s how your business runs every day.
Our Philosophy
At True Profit Spas, every strategy begins with empathy and ends with clarity.
We guide you to understand your numbers, your systems, and your potential — so you can build a business that supports both your lifestyle and your long-term goals.
Because wellness isn’t just what you offer — it’s how your business runs.
Our Philosophy
At True Profit Spas, every plan starts with empathy and ends with clarity. We help you understand your numbers and systems so your spa can support your life, not drain it. Because wellness isn’t just what you offer.
It’s how your business runs every day.
Our Philosophy
At True Profit Spas, every strategy begins with empathy and ends with clarity.
We guide you to understand your numbers, your systems, and your potential — so you can build a business that supports both your lifestyle and your long-term goals.
Because wellness isn’t just what you offer — it’s how your business runs.
True Profit Spas is a Profit First Certified Advanced firm, we’re trained in the Profit First method, a proven cash-flow system that puts profit and owner’s pay first in every deposit. Specifically to service businesses like spas and med spas.
True Profit Spas is a Profit First Certified Advanced firm, we’re trained in the Profit First method, a proven cash-flow system that puts profit and owner’s pay first in every deposit. Specifically to service businesses like spas and med spas.
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Phone: +1 (385) 248-2732 - Email: [email protected] - Locations: Utah, Nevada, Texas, New York
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